Every year, the Iconic edition reimagines LOOK's heritage palette through a new creative lens. This edition began with a simple obsession: what happens to light when it hits a surface at speed? Working from the physics of optical diffraction — the way light bends, splits and refracts when it encounters an edge — our designers traced the invisible paths of light across the frame itself. Every line you see is a ray, interrupted. The result is a design in negative, black on white, that shifts and pulses with movement, as if the bike were cutting through light the way it cuts through air. Stand still and you see geometry. Start riding and the frame comes alive.
More details on the LOOK 795 Blade 3 RS frameset.
